Overview
The Strategy Manager role is a new role within the marketing and propositions team of a consumer finance business. This role is based in central London where the team work 3 days in the office.
Client Details
The client are a a high growth, customer-centric financial services firm who are growing their customer strategy and proposition function.
They are looking to hire a Strategy Manager who will be central in shaping and guiding how the business delivers for customers at a strategic level.
This role will focus on the “what” ensuring the brand strategy and customer propositions are aligned and meaningful.
Description
Key responsibilities of the strategy manager:
The role will support two core areas:
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Customer Propositions & Positioning
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Shape customer propositions by applying a strong understanding of the brand.
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Ensure positioning resonates with different customer groups.
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Use insight to refine propositions and customer experiences over time.
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Brand Strategy (Customer Focus)
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Manage and deliver the brand strategy for customers.
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Bring the brand to life in a way that helps customers understand and connect with it.
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Use insights from brand activations to evolve how the brand is positioned.
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What this role is not:
This is not a traditional Brand Manager role. It will not:
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Create new brands or branding.
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Own brand guidelines, governance, or design systems.
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Work across multiple brands.
Instead, the focus is on using brand strategy and customer insight to guide Marketing, Propositions & Customer Strategy.
Profile
The successful candidate:
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Proven experience in customer strategy, propositions, or brand strategy.
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Strong ability to translate brand insight into actionable customer strategies.
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Experience working with cross-functional marketing or proposition teams.
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Excellent communication and influencing skills.
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Strategic thinker with the ability to simplify complex ideas.
Job Offer
Competitive
